WHAT MAKES AN UPSTART BUSINESS

DEFINING AN UPSTART BUSINESS

Wingman counts the following as the exciting elements to being an upstart business, it’s the traits of our stable of retained clients. These are Wingman definitions, our rules, it’s a guide not an absolute, big companies can be upstart….    

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1} “A business of humble origin that attains sudden wealth, power, or importance, especially one made immodest or presumptuous by the change; a parvenu”

2} An upstart is not a startup (our definition is a startup is a business that has recently begun operation)

3} An upstart has a history, beyond minimum viable product stage

4} A proven product / service that has been validated by strong sales

5} A product you’d personally be happy to buy / use (if you don’t buy into it how do you expect others to)

6} The Management team are people that inspire you and you want to work with

7} “Suddenly raised to a position of consequence”. An upstart business voice is heard in its industry

8} It’s non-traditional. Its product/ service does not follow its industry-norms

9} It has developed a strong community of brand advocates/ champions

10} The company has an interesting story to tell. Not just its story of growth, but people, brand and business that’s unique   

11} The founders/ owners / Snr staff are passionate about their product or service. They are driven by pushing the offering on. They have a relentless pursuit of improving their output

12} There is a progressive mindset across the company (or a willingness to put progress at the heart of the company)

13} Potential for venture capital financing or has received Series A Round funding

14} Opportunities to scale their offering. They may already be in multiple markets, but there is the opportunity to scale quickly

15} Management are ready to accelerate growth

16} The company is driven by challenging the status quo

17} Unencumbered decision-making allowing the ability to take risks

18} Exciting ideas for future expansion

19} The ambition to always be one step ahead of the competition

20} They are looking to build a meaningful brand and company 

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