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Simon has 19+ years experience working in high-performance cultures within sports & entertainment. Having thrived in fast-paced, dynamic environments, Simon now applies his learnings and experiences from practicing marketing partnerships and wellness within 11 of the top 30 global brands, the likes of Google, Disney, Samsung, Airbnb and Vodafone.

Prior to starting his own consultancy, Wingman, Simon was Marketing Director of a Formula One team. Before that, Simon led a dynamic global strategy team and internal culture at one of the leading sports & entertainment agencies, growing the award-winning agency from 7 to over 130 employees in six years. From 2014-16 alone the team was involved in the creation and negotiation of deals worth of over $2bn across a variety of platforms.

Simon is passionate about building people-first company cultures and human optimization. In terms of his own high performance, Simon is a current Team GB Age Group Duathlete, in 2017 finishing 26th in the World Championships in Canada and 24th in the European Championships in Ibiza, 2018. Simon juggles consulting to the likes of ex-F1 drivers, CEOs and upstart business founders and training with bringing up two young children, both under three years old.

Simon has a degree in Psychology from Nottingham University and has also studied Management for two years through regular Harvard Business School and Omnicom University programs in Milan.


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RACHAEL WITHE                                  CONSULTING PARTNER 

One of our A-Gamers in Wingman Consulting is highly experienced marketeer Rachael Withe. Rachael has a stellar CV of nearly 20 years working within FMCG marketing heavyweights, the likes of Pepsico, Kimberly Clark and Unilever. Rachael knows how to drive profitable growth for major UK and global brands. Keen however to not be trapped her entire career within the classical grounds of FMCG marketing, Rachael has also worked with entrepreneurs and start ups - including Dragon's Den-backed YUU (the company received offers from all five dragons, agreeing in the end to investment from two). 

Rachael holds a first-class degree in Law and Business Studies from University of Warwick. 

If you want to develop and / or implement a marketing strategy. Rachael is your Wingwoman. 



After 20 years of working in Senior HR & People Leadership positions within the Tech Industry (the last role being the Head of People for Adobe EMEA), Sally decided to move out of a Corporate position to accelerate talent within a variety of organisations to help them grow their people & their business.

Sally works with individuals and companies who want to fast track either their own leadership development or that have key rising stars they want to nurture and grow to be Board-level leaders. This is often someone new to a Senior Leadership role/CEO or moving from a Regional to European role, or European to Global / C Suite. 

Sally brings credible business experience plus accreditation with the ICF, a results-focused coaching approach based on the principles of Neuroscience which can be complemented with several cutting-edge diagnostics that provide powerful and rich insights to support growth & development whether on an individual, team or company level.

Sally is also passionate about working with companies that are growing at pace where there is the opportunity to partner with the Senior Leadership Team as Strategic HR Business Partner to support them with their People Agenda & Priorities. 

Having been a Female Senior Leader & Founder, Sally is especially passionate about supporting diversity and other women to thrive and flourish in their field.

Sally is a founder member of The All Bright a Private Members Club, where the focus is to facilitate, networks, investments, an academy for learning with an inclusive approach to help women in business thrive and flourish.

If you want to ensure you or your rising stars are ready for Board-level leadership, Sally is your Wingwoman.



Passionate about culture and brand in high growth companies, Jason has over 19 years experience working in businesses where building your people was the main focus. He built a 125-person direct sales business where the mantra was ‘we build people and they build the business’. This resulted in developing a process to recruit, develop and retain the best talent possible and won numerous international awards along the way.

Jason joined UK busines success story OVO Energy, the energy disruptor, when there was only a handful of employees. OVO was all about building a great internal employee culture and as Head of Employee Engagement Jason was in charge of designing and implementing the people plan. That resulted in OVO being ranked the 20th Best Place to Work in 2017 in the Sunday Times list. In that time OVO grew from 40 employees to over 1400 and culture was at the centre of that growth. Jason’s areas of expertise are brand identity, using your values to leverage culture as an asset and employee engagement.

Jason has an MA in International Management from Heriot-Watt University as well as studying business at Université Paris Dauphine. In his spare time Jason is a keen golfer, an avid follower of the Scottish Rugby team and hangs out with his wife and young daughter in London. Simon and Jason’s paths crossed in the F1 Paddock where they found both were fervent believers in the power of internal culture on driving business results. 

If you believe that great employee experience leads to create customer experience and want your company culture to deliver maximum business results, Jason is your Wingman. 

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GAIL EMMS, MBE                        WORKSHOPS PARTNER 

Gail enjoyed a fantastic career as an elite badminton player, becoming Olympic silver medallist, World, European and Commonwealth champion.

Now, Gail brings all of that experience and knowledge to help brands, companies, businesses and individuals, to help develop, motivate and inspire to be the best.

During Gail's career, she learnt from top coaches, sports psychologists, high-pressure environments, high-performing teams and now brings all that together under one roof.  

Since retiring from sport, Gail has worked tirelessly campaigning for women's sport, school sport and is a prominent figure in the media on these topics.  Along with a nine-year established and coveted career as a motivational speaker and event host, Gail now uses this along with friends and connections in sport and media and is looking forward to building, creating and delivering bespoke workshops and events.

Gail was awarded Member of the Order of the British Empire (MBE) in the 2009 Birthday Honours as well as an Honourary Doctorate by Kingston University in 2009 and awarded Master of the University by The Open University 2015. 

If you personally or you want your team and/or business to reach high-performance, Gail is your Wingwoman.